When a Consumer Tends to Continue a Pattern of Behavior

question 26

Multiple Choice

When a consumer tends to continue a pattern of behavior until some stronger force motivates him or her to change,it is called consumer _____.

• A) inertia
• B) share
• C) apathy
• D) equity
• E) loyalty

---

Definitions:

Marketing Concept Era

A period when businesses recognized the importance of understanding and meeting the needs and wants of consumers for their success.

Customer Relationship Era

A period in marketing where focus shifts to building long-term relationships with customers, emphasizing satisfaction and engagement over singular transactions.

Marketing Concept

A philosophy suggesting that achieving organizational goals depends on knowing the needs and wants of target markets and delivering desired satisfactions.

Market Orientation

A business approach that prioritizes identifying and meeting the needs and desires of customers through product innovation and customer satisfaction.