_____ Takes Place When Consumers Pass on Negative Information About

question 117

Multiple Choice

_____ takes place when consumers pass on negative information about a company from one to another.

• A) Negative disconfirmation
• B) Negative referencing
• C) Negative word-of-mouth
• D) Negative association
• E) Negative attribution

---

Definitions:

Traditional Chinese Medicine

An ancient healthcare system from China involving techniques like acupuncture, herbal remedies, and cupping therapy to balance the body's chi.

Veterinary Health Care

Medical practices and treatments provided to animals by veterinarians, including preventative care, diagnosis, and surgery.

Human Health Care

A service system devoted to the maintenance and improvement of physical and mental health in humans through the provision of medical services.

Integrative Medicine

A holistic approach to care that combines conventional medical treatments with alternative therapies to treat the whole patient, not just the symptoms.