_____ Takes Place When Consumers Pass on Negative Information About

question 117

Multiple Choice

_____ takes place when consumers pass on negative information about a company from one to another.

• A) Negative disconfirmation
• B) Negative referencing
• C) Negative word-of-mouth
• D) Negative association
• E) Negative attribution

---

Definitions:

Executive Office

A part of the executive branch of the U.S. government consisting of the immediate staff of the President, as well as multiple levels of support staff reporting directly to the President.

Treasury Department

A governmental department responsible for managing government revenue, producing currency, and implementing fiscal and economic policies.

Public Approval Ratings

Statistical measures that reflect the general population's satisfaction or approval of a public figure's performance in office.

Honeymoon Phase

The early period of a new administration or other leadership role, during which a leader usually enjoys generally positive relations with the public and legislative bodies.