A Consumer Products Firm with a Functional Structure Is Expanding

question 13

Multiple Choice

A consumer products firm with a functional structure is expanding from a single product line into several diverse product groups, with most sales within one country.What form of departmentalization should it eventually adopt to manage the new conditions most effectively?

• A)Divisional geographic structure
• B)Network structure
• C)Matrix structure
• D)Divisional product structure
• E)Keep the functional structure

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Definitions:

Contrast Effects

The alteration of perception or judgment of one thing, caused by the recent exposure to a different level of the same or another stimulus.

Absolute Thresholds

Absolute thresholds refer to the minimum intensity of a stimulus that is required for a person to detect its presence 50% of the time.

Sensory Adaptation

The process by which sensitivity to stimuli decreases over time as an organism adapts to current conditions.

Perceptual Preferences

Individual differences in the ways people prefer to take in, process, and interpret sensory information from the world around them.