An Executive Was Trying to Think of Ways to Increase

question 63

Multiple Choice

An executive was trying to think of ways to increase sales of ballpoint pens among young people.While walking down a street with lots of neon signs, the executive got the idea that young people would want to buy pens with ink in bright neon colors and with pen containers that glow in the dark.This situation is an example of:

• A)divergent thinking.
• B)escalation of commitment.
• C)devil's advocacy.
• D)bounded rationality.
• E)programmed decision making.

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Definitions:

Hue

The dimension of color that is determined by the wavelength of light; what we know as the color names blue, green, and so forth.

Accommodation

The cognitive process of adjusting one's understanding to incorporate new information.

Cornea

The transparent front part of the eye that covers the iris, pupil, and anterior chamber, contributing to the eye's optical power.

Visual Stimulation

The process of stimulating one's sense of sight, often through the presentation of images, patterns, or light.