One Advantage of ERG Theory Over Maslow's Needs Hierarchy Theory

question 109

True/False

One advantage of ERG Theory over Maslow's Needs Hierarchy Theory is that the ERG model seems to explain human motivation somewhat better.

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Definitions:

Selective Intuition

Relying on gut feelings or instincts when making decisions, but only in certain situations or when considering specific factors.

Selective Perception

The method through which people only acknowledge the aspects of media messages that align with their preferences, disregarding any conflicting perspectives.

Selective Retention

The psychological principle where individuals more likely remember information that is consistent with their beliefs, values, or interests, ignoring contradicting information.

Message Consistency

The practice of ensuring all communications from a brand are uniform, reinforcing the brand's message across different marketing channels.