Which of the Following Is True Regarding the Marketing Concept

question 176

Multiple Choice

Which of the following is true regarding the marketing concept?

• A)During tough economic times, the marketing concept focuses on the objective of achieving short-term profits instead of long-run success.
• B)The marketing concept believes that consumers will resist purchasing nonessential goods and services.
• C)The marketing concept emphasizes cutting costs and boosting revenues during tough economic times.
• D)A firm's survival and growth are built into the marketing concept.

---

Definitions:

Conditioned Response

A learned response to a previously neutral stimulus that has become conditioned.

Unconditioned Stimulus

A built-in stimulus that automatically provokes a response without any pre-existing knowledge.

Basolateral Amygdala

A complex region of the brain associated with emotion processing, decision-making, and memory.