By Converting Indifferent Customers into Loyal Ones Through Relationship Marketing

question 142

Multiple Choice

By converting indifferent customers into loyal ones through relationship marketing, companies can:

• A) increase the cost of maintaining existing customers.
• B) start a process by which customers become bound contractually to the business.
• C) avoid the necessity of improving customer service in the long run.
• D) generate repeat sales.

---

Definitions:

Open And Honest Communications

A principle advocating for transparency and truthfulness in all forms of discourse, which fosters trust and understanding.

Transactional Leaders

Leaders who focus on the exchange process between themselves and their followers, motivating through rewards and penalties.

Taking Responsibility

The act of acknowledging one's role in a situation, accepting accountability for one's actions or decisions, and taking the necessary steps to correct or improve the situation.

Change Competency

The ability or skillset required to effectively manage, adapt to, or facilitate change within an organization or personal context.