The Process of Tracking,measuring,and Evaluating a Firm's Social Media Marketing

question 115

Multiple Choice

The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

• A)social media management
• B)content marketing
• C)social bookmarking
• D)social media monitoring

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Definitions:

Interest Receipt

Interest Receipts are amounts received by an individual or a company as interest from investments, loans given, or savings.

Market Rate

The prevailing interest rate available in the market for loans or the return on investment securities.

Preferred Shares

Preferred shares are a type of equity security that typically provide dividends and asset liquidation preference over common shares but usually do not carry voting rights.

Common Shares

Equity securities that represent ownership in a corporation, giving holders voting rights and a share in the company’s profits through dividends.