If 'B' Represents Consumer Behavior,'I' Represents Interpersonal Influences,'P' Represents Personal

question 154

Multiple Choice

If 'B' represents consumer behavior,'I' represents interpersonal influences,'P' represents personal influences,and 'E' represents pressures exerted by outside environmental forces,Kurt Lewin's statement,rewritten to apply to consumer behavior,states that:

• A) B = f (I,P).
• B) P = f (B,P).
• C) B = (I,E).
• D) P = (I,E).

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Definitions:

Indifference Curves

Indifference curves represent combinations of goods between which a consumer is indifferent, showing the trade-offs in consumption that yield equal satisfaction.

Horizontal Axis

In a graph or chart, the x-axis, which typically represents the independent variable or the base for measurement comparisons.

Vertical Axis

The y-axis on a graph or chart which is usually used to measure and represent the dependent variable.

Utility Function

A mathematical representation that associates levels of satisfaction or utility with consumption of goods and services.