The Single Group Within Society That Is Most Vulnerable to Reference

question 88

Multiple Choice

The single group within society that is most vulnerable to reference group influence is:

• A) the older consumer who feels somewhat left out of things.
• B) unmarried women, many of whom feel a need for stability in their lives.
• C) new immigrants who want to capture the American dream.
• D) children, who base most of their buying decisions on outside influences.

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Definitions:

Employing Mystery Shoppers

A strategy used by businesses involving undercover shoppers hired to evaluate customer service, product quality, and overall experience discreetly.

IKEA

A multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories, among other goods and home services.

Neuromarketing

A field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli using neuroscience technology.

Shopping Bags

Carry bags provided by retailers or used by shoppers to hold and transport purchases, made from various materials including plastic, paper, or fabric.