A Reference Group's Influence on the Purchasing Decision of a Member

question 75

True/False

A reference group's influence on the purchasing decision of a member is often greater when the product is more conspicuous and not commonly owned.

---

Definitions:

Original CS

A term not clearly defined in this context, possibly referring to an original condition stimulus in classical conditioning experiments. If it's related to computer science (often abbreviated as CS), it could mean the foundational or initial concepts in the field.

Range Of Stimuli

The variety or spectrum of physical or psychological stimuli that an organism can detect or respond to.

Backward Conditioning

A conditioning procedure where the conditioned stimulus is presented after the unconditioned stimulus, making it less effective for learning associations.

US Presented

Typically means how specific concepts, ideas, or findings are introduced or demonstrated in the United States.