During the Search Step of the Consumer Decision Process, the Consumer

question 120

Multiple Choice

During the search step of the consumer decision process, the consumer:

• A) realizes that it is time to make a change from the present situation.
• B) develops a set of evaluative criteria to guide the purchase decision.
• C) begins to notice favorable word-of-mouth communication about the product.
• D) gathers information about the attainment of a desired state of affairs.

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Definitions:

Openness to Experience

A personality trait that features the willingness to try new things and be open to new and diverse experiences.

Relationship Satisfaction

The level of contentment and fulfillment individuals feel in their personal relationships.

Self-Control

The skill to control personal emotions, thinking, and conduct amid temptations and sudden urges.

Dark Triad

A combination of three negative traits: psychopathy, Machiavellianism, and narcissism.