While Researching on the Idea of Opening His Own Health

question 65

Multiple Choice

While researching on the idea of opening his own health club,Tom learned that there are 11 million health club members in the United States,and 90 percent of them are between the ages of 18 and 49.They prefer to exercise with people of their own sex and majority of them are urban dwellers.During the process of market segmentation,this information is most likely to be used by Tom for:

• A) observational analysis.
• B) marketing research.
• C) forecasting total market potential.
• D) developing a market segment profile.

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Definitions:

Total Assets

The sum of all current and non-current assets owned by a company, representing the total resources that can be used to generate future income.

Total Liabilities

The total amount of financial obligations a company owes to outside parties, including loans, bonds, accounts payable, and other debts.

On Account

A term indicating that a purchase has been made or services have been ordered with payment to be made at a later date, typically used in accrual accounting.

Calendar Year

A period of 365 days—or 366 days in a leap year—starting from January 1st to December 31st, used for financial and administrative purposes.