Dividing an Overall Market into Homogeneous Groups Based on Gender

question 22

True/False

Dividing an overall market into homogeneous groups based on gender and age would constitute demographic segmentation.

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Definitions:

Developmental Psychology

The scientific study of how and why human beings change over the course of their life.

Experimental Psychology

A branch of psychology that studies the mind and behavior by conducting controlled experiments to investigate processes underlying human thoughts, feelings, and actions.

Empiricism

A philosophical perspective that knowledge comes primarily from sensory experience, emphasizing the role of observation and experimentation in the acquisition of knowledge.

Humanism

A philosophical and ethical stance emphasizing the value and agency of human beings, individually and collectively.