Examlex
Psychographic segmentation involves segmenting the consumers on the basis of the benefits they seek from a product.
Coefficient
A numerical or constant value that multiplies a variable in a mathematical expression, often used in equations to represent the relationship between variables.
Price Elasticity of Demand
An indicator of the sensitivity of the demand for an item to adjustments in its pricing.
Perfectly Inelastic Demand
Product or resource demand in which price can be of any amount at a particular quantity of the product or resource that is demanded; when the quantity demanded does not respond to a change in price; graphs as a vertical demand curve.
Perfectly Elastic Demand
Product or resource demand in which quantity demanded can be of any amount at a particular product or resource price; graphs as a horizontal demand curve.
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