A Firm That Divides Its Customers into Homogeneous Groups Based

question 68

Multiple Choice

A firm that divides its customers into homogeneous groups based on their locations is said to be practicing _____ segmentation.

• A) psychographic
• B) product-based
• C) geographic
• D) demographic

---

Definitions:

Germany

A country in Central Europe known for its rich history, cultural heritage, and significant contributions to art, science, literature, and philosophy.

Religion

A set of beliefs and practices, often centered around specific supernatural and moral claims about reality, the cosmos, and human nature, which is followed by a community or group.

Science

A systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe.

CAM

Complementary and Alternative Medicine (CAM) refers to medical products and practices that are not part of standard medical care, often involving herbal remedies, acupuncture, and massage therapy.