Match Each Item with the Correct Statement Below

question 99

Multiple Choice

Match each item with the correct statement below.
-_____ is the process of selecting survey respondents or research participants.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Target Audience

The specific group for which something is designed or marketed, which may have particular needs, interests, or demographic characteristics.

Strategic Communications Plans

Comprehensive documents outlining an organization's planned communication actions to achieve specific goals, tailored to various stakeholders.

Situation Analysis

A detailed examination of the internal and external factors affecting an organization or project, used to inform strategic planning and decision-making.

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public.