A Consumer Goods Company Is Trying to Develop a Relationship

question 69

Multiple Choice

A consumer goods company is trying to develop a relationship with its customers by implementing marketing strategies that focus on developing interdependence between the company and its customers.These marketing strategies indicate that the company is in the _____ stage of the relationship marketing continuum.

• A) third
• B) second
• C) first
• D) fourth

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Definitions:

Inter-

Inter- is a prefix meaning between or among, indicating interaction or interconnectedness when used in compound words.

Between

in the interval separating (two points, objects, or times).

Prefix

An affix placed before the stem of a word to modify its meaning, such as "un-" in "unhappy" or "pre-" in "preview."

Before

Prior to in time or order.