Database Marketing Involves the Use of Information Technology to Analyze

question 54

True/False

Database marketing involves the use of information technology to analyze data about customers and their transactions.

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Definitions:

Gig Economy

A labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs, often facilitated by digital platforms.

Precariat Class

A social class formed by people suffering from precarity, which entails living without predictability or security, especially in employment.

Job Insecurity

The lack of certainty about one's employment status, including the risk of unemployment or underemployment.

Geographical Arbitrage

The practice of taking advantage of price differences between geographic locations by buying low in one area and selling high in another.