Database Marketing Is Not Effective in Identifying Potential Customers as It

question 150

True/False

Database marketing is not effective in identifying potential customers as it increases the marketing and promotion costs.

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Definitions:

Modelling/Programming Models

The process of creating computer models or algorithms to simulate complex systems or to solve problems programmatically.

Reliable Data

Information that consistently yields the same results over time, deemed trustworthy and accurate for making decisions.

Human Capital

A group's competencies, understanding, and unseen assets possessed by individuals, which serve to generate financial value for the persons, their companies, or their neighborhood.

Strategic Requirements

The essential conditions or resources needed for an organization to effectively implement its strategy and achieve its objectives.