Marketers' Emphasis on Targeting Smaller Market Segments Has Increased the Importance

question 150

True/False

Marketers' emphasis on targeting smaller market segments has increased the importance of packaging as a promotional tool.

---

Definitions:

Regionalization

The process of dividing an area into smaller regions, often to enhance administrative efficiency or reflect socio-cultural distinctions.

Cosmopolitanism

An ideology or perspective advocating for the recognition and appreciation of diverse cultures, ethnicities, and identities, emphasizing global interconnectedness and mutual respect among people.

Communication Technology

The use of tools and applications to facilitate human interaction and the exchange of information over distances.

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to increased interconnectedness and interdependence among countries.