Match Each Item with the Correct Statement Below

question 197

Multiple Choice

Match each item with the correct statement below.
-A marketer responsible for an individual product or product line is called a(n) _____.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Job Order Costing

An accounting method used to track the production costs for specific jobs or batches, identifying the direct materials, direct labor, and overhead per job.

Process Costing

A costing method used by companies that produce similar or identical units of product in batches employing a consistent process.

Home Construction

The process of building or assembling a residential dwelling, which involves planning, design, obtaining permits, and actual construction activities.

Job Order Costing

An accounting method that accumulates costs based on individual jobs, useful in manufacturing or service situations where each job is different.