The Biggest and Most Important Differences Among the Competitive Strategies

question 37

Multiple Choice

The biggest and most important differences among the competitive strategies of different companies boil down to:

• A) how they go about building a brand name image that buyers trust and whether they are a risk-taker or risk-avoider.
• B) the different ways those companies try to cope with the five competitive forces.
• C) whether a company's market target is broad or narrow and whether the company is pursuing a competitive advantage linked to low cost or differentiation.
• D) the kinds of actions companies take to improve their competitive assets and reduce their competitive liabilities.
• E) the relative emphasis they place on offensive versus defensive strategies.

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