Many Important Changes Are Affecting Marketing Strategy Planning

question 100

Multiple Choice

Many important changes are affecting marketing strategy planning. For example, the introduction and growing use of smart phones is illustrative of changes in the area of:

• A) Channels and logistics.
• B) Personal selling.
• C) Demographic patterns.
• D) Marketing research.
• E) Communication technologies.

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Definitions:

AutoShift Pretest

A preliminary assessment or diagnostic procedure for automatic shift systems to ensure they are functioning correctly.

Electrical and Pneumatic Inputs

These refer to the signals or power sources coming from electrical or pneumatic systems used to control or drive machinery.

Two-pedal Systems

A vehicle control system featuring only an accelerator and a brake pedal, eliminating the need for a manual clutch pedal.

UltraShift

An Eaton Fuller two-pedal automated transmission, introduced as a 10-speed ratio but planned for a broader range of ratio options in the near future.