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If We Accept "Consumer Satisfaction" as the Objective of Our

question 189

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If we accept "consumer satisfaction" as the objective of our MACRO-marketing system, this means that:


Definitions:

Misrepresentation

A false statement of fact made by one party to another party, which has the effect of inducing that party into a contract.

Contract

A binding contract that is legally enforceable, created between at least two parties.

Fraudulent

Acts that are intentionally deceitful or dishonest, typically for personal gain or to cause a loss to another.

Rescission

The cancellation of a contract to return the parties to their positions before the contract was made.

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