Sales-Oriented Objectives Stated in Market Share Terms

question 88

Multiple Choice

Sales-oriented objectives stated in market share terms:

• A) make some sense when a market is growing rapidly.
• B) use market share targets instead of dollar or unit sales targets.
• C) might be achieved and still result in losses for the firm.
• D) may lead to greater economies of scale for the firm than for its competitors.
• E) All of these alternatives are correct.

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