Comparative Ads for a Product Work Best in Which Stage

question 15

Multiple Choice

Comparative ads for a product work best in which stage of the adoption process?

• A) Awareness
• B) Interest
• C) Evaluation and trial
• D) Decision
• E) Confirmation

---

Definitions:

Cash Flows

The movement of money into and out of a business, project, or financial product.

Growing Annuity

A series of cash flows that grow at a constant rate for a finite number of periods.

Cash Flow Growth Rate

The rate at which a company's cash flow increases over a certain period, reflecting financial health and profitability potential.

Required Rate of Return

The minimum yearly percentage profit necessary for persuading individuals or corporations to invest in a particular security or initiative.