A Manufacturer of Lawn Mowers Pays for and Provides Local

question 55

Multiple Choice

A manufacturer of lawn mowers pays for and provides local dealers with professionally-produced commercials for its products. A dealer can pay to have its name, address, and telephone number appear at the end of the commercial. The commercials are much higher quality ads than most local lawn mower dealers could afford by themselves. These commercials provided by the manufacturer for local use are an example of:

• A) Advertising allowances.
• B) Cooperative advertising.
• C) Vertical communication.
• D) Horizontal integration.
• E) None of these is a good answer.