Advertising Agencies

question 319

Multiple Choice

Advertising agencies:

• A) usually require advertisers to sign long-term contracts.
• B) prefer to work with local advertisers rather than national advertisers.
• C) compete against the national media for the business of big advertisers.
• D) do little more than sell media time or space to advertisers.
• E) are specialists in planning and handling mass selling details.

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Definitions:

Conditioned Forgetting

A phenomenon where memory is lost or altered due to the introduction of specific conditions or stimuli, often involving the suppression of unwanted memories.

Suppression

The conscious effort to stop thinking about certain thoughts or feelings.

Inhibition

A psychological or physiological process that reduces or suppresses the response to stimuli.

Spontaneous Recovery

A conditioned response that had been extinguished reoccurs after there has been a time without exposure to the conditioned stimulus.