When an Apple Customer Tells a Friend How Much She

question 330

Multiple Choice

When an Apple customer tells a friend how much she likes her new iPad, what type of consumer communication is this?

• A) Must buy
• B) Reminder
• C) Pass-along
• D) Pioneering
• E) Persuading

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Definitions:

Informal Letter

A non-official letter written in a personal, casual style, often between friends or family members.

Memo Reports

Brief written documents that inform or update an organization's staff about specific topics, findings, or recommendations in a concise format.

Survey Data

Information collected from a group of respondents to gather quantitative or qualitative insights on various topics.

Questionnaires

Structured sets of questions designed to collect information and opinions from respondents, used in surveys or research.