Regarding Message Planning and the AIDA Model

question 100

Multiple Choice

Regarding message planning and the AIDA model:

• A) "getting action" is the final and easiest step in the process.
• B) focusing on one unique selling proposition is one way to arouse desire.
• C) a successful attention-getting device assures "holding interest."
• D) "arousing desire" is the first and hardest step in the process.
• E) All of these alternatives are correct.

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Definitions:

Commons Dilemma

A situation in which individuals' short-term selfish interests conflict with long-term group welfare, often relating to resource management.

Social Welfare

A system that provides assistance to individuals and families in need, aiming to ensure a minimum standard of living and support for the well-being of the community.

Belief in a Just World

The psychological principle that the world is fundamentally fair, leading people to believe that individuals get what they deserve.

Bystander Effect

A social psychological theory that individuals are less likely to offer help to a victim when other people are present.