Which of the Following Statements About Sales Promotion Is False

question 174

Multiple Choice

Which of the following statements about sales promotion is False?

• A) Sales promotions may encourage brand switching more than they encourage brand loyalty.
• B) The design and management of sales promotions is often done by specialists from outside the firm.
• C) Sales promotions that are poorly run may reflect negatively on the firm sponsoring them, even if the firm uses an outside specialist to manage the promotion.
• D) Once a firm begins running regular sales promotions, it cannot change its strategy.
• E) Sales promotion should not be left to "amateurs."

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Definitions:

Increased

A situation or condition where there is a rise or growth in quantity, size, number, or some other measure.

Decreased

A reduction or decline in value, amount, quality, or intensity.

Capacity Utilization Rate

A measure of how fully an industry or economy is using its total productive capacity.

Interest Rate

The portion of the loan that applies interest costs to the borrower, generally formulated as an annual percentage of the still outstanding loan amount.