Marketing Managers Should Make Specific Strategy Decisions About

question 268

Multiple Choice

Marketing managers should make specific strategy decisions about:

• A) how many and what kind of salespeople are needed.
• B) how salespeople should be compensated and motivated.
• C) what kind of sales presentation should be used.
• D) how salespeople should be selected and trained.
• E) All of these alternatives are correct.

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Definitions:

Buyer's Market

A market condition characterized by an abundance of goods available, giving buyers an advantage over sellers in price negotiations.

Shortage of Goods

A situation where the demand for a product exceeds the supply available in the market, often leading to higher prices and unmet consumer needs.

Organization Marketing

Organization marketing refers to the strategies and efforts employed by organizations to promote themselves, their values, and objectives to attract support or clients.

Websites

Collections of web pages and related content identified by a common domain name and published on at least one web server.