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Ali Mulhammed has been working for a producer of video games that sell through toy wholesalers to retailers. He knows all about the games sold by his company and by competitors. He goes into his wholesalers' territories and tries to get local retailer customers interested in the company's line-and even trains retailers to demonstrate the games. When a retailer is ready to buy, Ali turns the business over to the wholesaler's sales rep. Ali is a:
Price Ceiling
A government-imposed limit on how high the price of a good or service can be charged, usually intended to protect consumers.
Consumer Surplus
The difference between what consumers are willing to pay for a good or service and what they actually pay.
Producer Surplus
The difference between what producers are willing to accept for a good or service versus what they actually receive, typically illustrated as the area above the supply curve and below the market price.
Price Ceiling
A legally imposed limit on how high a price for a good, service, or commodity can be charged.
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