The AIDA Sequence Can Help a Sales Manager Evaluate a Possible

question 204

True/False

The AIDA sequence can help a sales manager evaluate a possible sales presentation.

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Definitions:

Catharsis

The process of releasing, and thereby providing relief from, strong or repressed emotions, often through art, music, or therapy.

Acculturative Stress

The psychological impact of adaptation to a new culture, including stress from losing cultural cues and identity.

General Adaptation Syndrome

A theory in psychology that defines the three stages of response (alarm, resistance, exhaustion) that the body goes through when exposed to chronic stress.

Type D Personality

A personality type characterized by high levels of stress, negativity, and the tendency to experience uncomfortable emotions.