Banner Advertisements on a Web Page That Link to an Advertiser's

question 97

True/False

Banner advertisements on a Web page that link to an advertiser's site are the least common type of advertising on the web.

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Definitions:

Economic Profit

The difference between total revenue and total costs, including both explicit and opportunity costs, indicating true profitability.

Explicit Costs

Direct payments made to others in the course of running a business, such as wage, rent, and materials.

Production Costs

The total expense incurred in manufacturing a product or providing a service, including raw materials, labor, and overhead costs.

Accounting Profit

The total revenue of a business minus its explicit costs, not including opportunity costs.