The Adoption Curve Concept Suggests That It Is Essential to Stimulate

question 179

True/False

The adoption curve concept suggests that it is essential to stimulate early adoption by the laggards-or the product will never get beyond introduction.

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Definitions:

Overhead Rates

Ratios used to allocate indirect costs to products or services, based on a predetermined activity base such as labor hours or machine hours.

Machine-Hours

A measure of production time, referring to the total hours that machinery is operated in the manufacturing process.

Predetermined Overhead Rate

A rate calculated before a period begins, used to allocate manufacturing overhead to products based on a certain activity base.

Customizing Department

A specialized department in a company that modifies products to meet specific customer requirements or preferences.