Integrated Direct-Response Promotion

question 113

Multiple Choice

Integrated direct-response promotion:

• A) isn't necessary or useful when the channel of distribution involves intermediaries.
• B) is usually part of a pushing effort rather than part of a pulling approach.
• C) focuses on achieving a measurable, direct response from specific target customers.
• D) All of these alternatives are correct for integrated direct-response promotion.

---

Definitions:

Clustering

Clustering is the grouping or gathering of objects, data points, or individuals based on similarities or common characteristics.

Regional Information

Data or details that pertain to a specific geographical area or region.

Non-Price Competition

A marketing strategy where a company tries to differentiate its product or service from competing products on the basis of attributes other than price.

Government Research

Studies and investigations carried out or funded by the government aimed at gaining new scientific or technical knowledge and understanding.