When a Telemarketer Calls a College Student on the Phone

question 76

Multiple Choice

When a telemarketer calls a college student on the phone and offers a one-year subscription to BUSINESS WEEK at a 50 percent discount, this is an example of:

• A) Personal selling.
• B) Mass selling.
• C) Publicity.
• D) Sales promotion.
• E) Advertising.

---

Definitions:

Benefits

Benefits refer to positive outcomes or advantages that individuals or organizations gain, often from products, services, or specific actions.

Background

Pertaining to information or the context that precedes and supports understanding a subject or situation.

Introduction Section

The initial part of a document, presentation, or research paper that outlines the purpose, scope, and objectives of the content that follows.

Solution

A means or method of solving a problem or dealing with a challenging situation.