"Sales Promotion

question 137

Multiple Choice

"Sales promotion":

• A) can complement a firm's personal selling and mass selling efforts.
• B) involves direct spoken communication between sellers and potential customers.
• C) is any paid form of nonpersonal presentation of goods or services by an identified sponsor.
• D) is "free" like publicity.
• E) consists of personal selling and mass selling.

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Definitions:

Vaginal Pain

A condition involving discomfort or aching in the vagina, which can be caused by numerous factors including infections, hormonal changes, or physical injury.

Sensate Focus

A technique used in sex therapy involving mutual touching to enhance sexual intimacy and reduce performance anxiety.

Pubococcygeus

A part of the muscular sling stretching from the pubic bone in front to the tailbone in back.

Kegel Exercises

Exercises for women designed to strengthen and give voluntary control over the pubococcygeus and to increase sexual pleasure and awareness. For males, the exercises can be valuable in improving erectile function and learning ejaculatory control.