The AIDA Model

question 161

Multiple Choice

The AIDA model:

• A) focuses on what happens after the adoption process is complete.
• B) shows that the promotion effort is done once desire is aroused.
• C) consists of four basic promotion jobs.
• D) suggests that mass media can get consumers' attention only if that is what consumers desire.
• E) All of these alternatives about the AIDA model are true.

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Definitions:

Archie Carroll

A scholar notable for his work in corporate social responsibility, especially his pyramid model that outlines the responsibilities of businesses.

Ethical Decision-Making Principles

Guidelines or standards used to make choices that reflect moral and ethical values and integrity.

Immoral Manager

Chooses to behave unethically; an amoral manager fails to consider the ethics of a decision or behavior.

Effective Manager

A manager who achieves organizational goals efficiently and effectively through planning, organizing, leading, and controlling.