The AIDA Model Consists of Four Promotion Jobs

question 233

Multiple Choice

The AIDA model consists of four promotion jobs:

• A) getting Attention, building Intrigue, arousing Desire, and obtaining Action.
• B) becoming Aware, holding Interest, arousing Desire, and providing Assistance.
• C) getting Attention, holding Interest, creating Demand, and obtaining Action.
• D) getting Attention, holding Interest, arousing Desire, and obtaining Action.
• E) becoming Aware, holding Interest, arousing Desire, and obtaining Action.

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Definitions:

Corrective Advertising

Advertising that aims to rectify inaccurate or misleading claims made in previous advertisements.

Consumer Review Fairness Act

A federal law that protects consumers' ability to share their honest opinions about a business's products, services, or conduct, without fear of legal retaliation.

Honest Opinions

Honest opinions refer to statements or judgments made in good faith and believed to be true, often considered in legal contexts related to defamation or free speech.

Lemon Laws

Regulations that protect consumers from being stuck with defective vehicles or other consumer goods by requiring manufacturers to repair, replace, or refund the purchase.