Each of the Following Statements Regarding Online Promotional Communications Is

question 69

Multiple Choice

Each of the following statements regarding online promotional communications is true EXCEPT:

• A) Marketing managers need not focus on online information they don't create.
• B) Online complaints can serve the purpose of highlighting unmet customer needs.
• C) Marketing managers need to know where customers are likely to search for information and monitor what is being said there.
• D) Customers often make purchases based on information that was not influenced by the product's marketing manager.
• E) Customers who search online often find messages outside the marketer's control.

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Definitions:

Mother's Name

Typically refers to the given name or full name of an individual's mother, which may be used for identification, legal, or cultural purposes.

Sedentary Ju/'hoansi

Refers to the Ju/'hoansi, a group traditionally living as hunter-gatherers in Southern Africa, who have adopted a more sedentary lifestyle due to various factors.

Social Changes

Alterations in the social structures and cultural patterns of a society over time, which can result from innovation, conflict, or external factors.

Settlement Pattern

The distribution and organization of human habitations and communities across a landscape.