An Advertising Manager Is Trying to Decide What Words to Use

question 209

Multiple Choice

An advertising manager is trying to decide what words to use in a magazine ad for the new Ford Focus. In the traditional communication model, the ad manager is the:

• A) Source.
• B) Receiver.
• C) Noise.
• D) Encoder.
• E) Decoder.

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Definitions:

Operant

An accidental or random action.

Reinforcement

An event that an individual experiences as pleasurable or rewarding, which increases the frequency of a behavior that occurred immediately before the pleasurable event.

Rewarded

Being given something, typically a token of appreciation or payment, in response or recognition for one's action or service.

Exosystem

In Bronfenbrenner’s bioecological model, the level of the environment that children may not directly interact with but that influences them nonetheless.