In the Customer-Initiated Interactive Communication Process

question 131

Multiple Choice

In the customer-initiated interactive communication process:

• A) the message channel is no longer a factor.
• B) noise is no longer a factor.
• C) messages typically must be very short and simple.
• D) the buyer starts the process.
• E) none of these alternatives is correct.

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Definitions:

Proportion

The relationship between parts of a whole, expressed as a ratio or fraction that denotes the comparative quantity of one thing relative to another.

Graduating

The process of completing a course of study at a school, college, or university, culminating in the achievement of a diploma or degree.

Employment Discrimination

Unfair or unequal treatment of employees based on race, gender, religion, nationality, physical or mental disability, or age.

Personal Prejudices

Preconceived opinions that are not based on reason or actual experience.