Indirect Channels Are Probably a Better Choice Than Direct Channels

question 182

Multiple Choice

Indirect channels are probably a better choice than direct channels when:

• A) the firm has limited financial resources.
• B) the product is a consumer product instead of a business product.
• C) target customers already have established buying patterns for where to search for the product.
• D) retailers are already conveniently located where consumers shop.
• E) all of these make indirect channels a better choice.

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