The CBS Network Offers Consumers Hundreds of Hours of Television

question 40

Multiple Choice

The CBS network offers consumers hundreds of hours of television viewing each month, but the typical consumer wants to watch only a few programs. What type of discrepancy does this create?

• A) Discrepancy of assortment
• B) Discrepancy of quality
• C) Discrepancy of image
• D) Discrepancy of variety
• E) Discrepancy of quantity

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Definitions:

Multidomestic Corporation

A company that operates in multiple countries, tailoring strategies and products to each specific market.

Overseas Managers

Individuals who manage operations, projects, or teams in countries different from where the company is headquartered.

Staffing

The process of recruiting, selecting, training, and placing appropriate individuals into defined job roles within an organization.

Balance Sheet Approach

A method in international human resource management that aims to equalize the cost of living differences for employees working abroad to ensure equity and fairness.