In the _____ Step of the New-Product Development Process, a Marketing

question 188

Multiple Choice

In the _____ step of the new-product development process, a marketing manager evaluates how well the idea fits with the company's objectives.

• A) idea generation
• B) commercialization
• C) screening
• D) development
• E) roll out

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Definitions:

Enterprise Portal

A web-based platform that provides employees, and often customers, with access to corporate information and applications.

Technology Platform

A comprehensive technology framework that enables the development, running, and management of applications.

Talent Management Applications

Software or systems designed to help organizations recruit, manage, evaluate, and retain skilled employees.

Mobile App

A software application designed to run on a mobile device, such as a smartphone or tablet.