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In the market growth stage of the product life cycle:
Prosocial Behaviors
Are positive, helpful, and intended to promote social acceptance and friendship.
Antisocial Comments
Remarks made in communication, particularly online, that are contrary to societal norms and can be harmful or disruptive to community engagement.
Common Concerns
Shared or mutual interests, issues, or problems among a group of people.
Universality
The quality of being universal; applicable or common to all persons, situations, or in the case of concepts, suggesting widespread relevance.
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