Which of the Following Is Not an Accurate Characterization of the Idea

question 194

Multiple Choice

Which of the following is not an accurate characterization of the idea evaluation stage of the new-product development process?

• A) The stage involves getting reactions from customers by way of concept testing.
• B) The stage evaluates the potential reaction of channel partners like wholesalers and retailers.
• C) The stage produces rough estimates of costs, sales, and profits.
• D) The stage introduces a prototype of the product.
• E) The stage involves an assessment of the assumptions managers are making about the new idea.

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Definitions:

Triangulation

The use of multiple methods or data sources in research to enhance the validity of the findings.

Distant

Far away in space or time.

Internet Portal

A website that provides a comprehensive gateway to a wide range of resources and services on the internet, often including search engines, email, and online shopping.

Social Media

Digital platforms that enable users to create, share, or exchange information, ideas, and content in virtual communities and networks.